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Official Brad Callen Blog

Best method for building a BIG Twitter following

Posted by Brad Callen | April 13th, 2009
13 Comments »

Ok, so I’ve been doing a lot of reading and studying of Twitter the past couple of months and after all of the reading, I’ve come to the conclusion that the single best, “non-spammy” method for building a big, loyal, Twitter following is through the use of Twitter Giveaways, or Twiveaways as I like to call them.

What’s a Twitter Giveaway? Well, essentially, you give something away… whether it’s an eBook, software product etc. OR a physical product like an Ipod… in return for Twitter users

1. reTweeting a message that you ask them to reTweet to their Twitter account

2. Follow you on Twitter

This does a few things…

1. It builds your Twitter follower count when the initial registrant follows you on Twitter

2. It “goes viral” because when the initial registrant retweets your message, you’re now “advertising” on their Twitter profile page, to all of THEIR followers. Their followers then click on the reTweet message and sign up for your contest also… and the process just spirals

This is how many of the people with large Twitter followers are able to build a Twitter

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How I built a 55,000 person email list in 2 weeks via Twitter & how you can use the same concept to build YOUR list

Posted by Brad Callen | March 24th, 2009
22 Comments »

Hey guys, I sent out an email about this a couple weeks ago and have gotten some good feedback from it, so wanted to post here to quickly go over the process of what I accidentally did to build a very large email list in a short period of time.

1. I created www.ppcwebspy.com, which is a cool Firefox addon for keyword research. The overall process/flow of the software itself is very viral. (i.e. there is a big incentive for others to tell others about it, other than just because it’s good (which should always be a given if you create and sell anything)

2. I created a short demo video of me explaining how the software worked and what it does.

3. I posted a link to the video on my Twitter page (http://www.twitter.com/brad_callen). The video was nothing special. It was just me explaining the software and talking about how excited I was about releasing it to the public. It was 100% complete, but I was bored while my programmers were putting the finishing touches on it, so I had time to make a video showing how it worked. I made sure to mention that it wasn’t quite ready/complete, but would be soon.

Note:

- At this point, I’ve never mentioned the URL (web address) to where my Twitter followers could get the software… Basically because it wasn’t quite finished yet. I did, however, mention the name of the software.

- I only had about 2,000 followers at the time

Read the rest of this entry »

Major PPC Web Spy update!

Posted by Brad Callen | February 11th, 2009
123 Comments »

Update: Before posting a comment with a question, please read the FAQ, as we’ve answered many of the questions that have been asked here, already. You can read the FAQ by clicking the link below:

http://www.ppcwebspy.com/FAQ.php

Hey gang, we’ve made some major changes and improvements to PPC Web Spy, based on recommendations from you all.

Here are the things we’ve been working on over the past week, amongst the craziness.

To update your copy, simply click the “view keywords” button you would normally click to view keywords. Up will pop a screen telling you to update. Follow the onscreen instructions to update your version.

1. Completely changes the look of www.ppcwebspy.com to a much more upbeat, happy, and uplifting design. I feel this better represents the software than the dark, gloomy looking site from before.

2. Changed the entire focus of the site so that the small viral/affiliate link feature is barely mentioned… and is mentioned as only a side benefit, which is what it should be. The focus is now on what the tool actually does and the purpose of why I created the tool to begin with: To unccover your Adwords competition’s keywords.

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Why web 2.0 lends itself to whiners and complainers…

Posted by Brad Callen | February 5th, 2009
40 Comments »

Ok, this has been a pet peeve of mine for quite some time. I’ve noticed this getting worse over the past 2 years and I predict that it will be a major major problem in the coming years…

Here’s the process. So and so creates a product. The product gets downloaded by thousands of people. 99% of those people have success of some sort with the product, and are completely satisfied. 1% of the people are not.

The 1% of people that are not satisfied tend to be those people that would spend time posting in forums or blogging about it, while the satisfied people are out actually using and benefitting from whatever service/product that was provided.

This is even more prevalent in the internet marketing community than any other community and it’s getting worse and worse by the minute.

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