Archive for the ‘Marketing Thoughts’ Category
 |
How I built a 55,000 person email list in 2 weeks via Twitter & how you can use the same concept to build YOUR list |
Posted by Brad Callen | March 24th, 2009
Hey guys, I sent out an email about this a couple weeks ago and have gotten some good feedback from it, so wanted to post here to quickly go over the process of what I accidentally did to build a very large email list in a short period of time.
1. I created www.ppcwebspy.com, which is a cool Firefox addon for keyword research. The overall process/flow of the software itself is very viral. (i.e. there is a big incentive for others to tell others about it, other than just because it’s good (which should always be a given if you create and sell anything)
2. I created a short demo video of me explaining how the software worked and what it does.
3. I posted a link to the video on my Twitter page (http://www.twitter.com/brad_callen). The video was nothing special. It was just me explaining the software and talking about how excited I was about releasing it to the public. It was 100% complete, but I was bored while my programmers were putting the finishing touches on it, so I had time to make a video showing how it worked. I made sure to mention that it wasn’t quite ready/complete, but would be soon.
Note:
- At this point, I’ve never mentioned the URL (web address) to where my Twitter followers could get the software… Basically because it wasn’t quite finished yet. I did, however, mention the name of the software.
- I only had about 2,000 followers at the time
|
Why web 2.0 lends itself to whiners and complainers… |
Posted by Brad Callen | February 5th, 2009
Ok, this has been a pet peeve of mine for quite some time. I’ve noticed this getting worse over the past 2 years and I predict that it will be a major major problem in the coming years…
Here’s the process. So and so creates a product. The product gets downloaded by thousands of people. 99% of those people have success of some sort with the product, and are completely satisfied. 1% of the people are not.
The 1% of people that are not satisfied tend to be those people that would spend time posting in forums or blogging about it, while the satisfied people are out actually using and benefitting from whatever service/product that was provided.
This is even more prevalent in the internet marketing community than any other community and it’s getting worse and worse by the minute.
